Residential sales
A clear selling strategy from valuation to moving day.
We combine evidence-led pricing, careful presentation, accompanied viewings, buyer qualification, negotiation and committed sales progression. You receive one accountable point of contact throughout the transaction.
- Evidence-led market appraisal and pricing plan
- Professional particulars, photography and floorplan coordination
- Viewing feedback, offer reporting and negotiation
- Buyer position checks and chain progression to completion
The Richmond Holmes selling journey
Your sale, structured from start to finish.
Every sale develops differently, but a defined sequence keeps the seller, buyer, solicitors and any connected chain working towards the same milestones.
- 01Valuation & strategy
We inspect the property, review comparable evidence and discuss price, timing and the most suitable method of sale.
- 02Instruction & verification
You select the agency basis and fee. We confirm ownership, authority, identity and the information needed for anti-money-laundering checks.
- 03Sale-ready preparation
We gather the EPC and material property information, agree viewing arrangements and help identify documents that may delay conveyancing.
- 04Presentation
Property particulars, photographs, measurements and any floorplan are prepared and sent to you for approval before publication.
- 05Marketing launch
Once authorised, the property is promoted through the agreed channels and matched to suitable registered buyers.
- 06Viewings & feedback
We coordinate viewings, keep an attendance record and report meaningful feedback so the strategy can be reviewed.
- 07Offers & negotiation
Every offer is reported promptly and confirmed in writing. We establish the buyer's funding, chain position and proposed timescale.
- 08Sale agreed
Following your instruction, we confirm the agreed terms and issue a memorandum of sale to both parties and their conveyancers.
- 09Conveyancing & survey
The legal representatives deal with title, searches, enquiries and contract papers while the buyer arranges finance and any survey.
- 10Sales progression
We monitor the chain, mortgage and legal milestones, communicate delays and help keep all parties focused on agreed next steps.
- 11Exchange & completion
The sale becomes binding at exchange. On completion, funds transfer and keys are released in line with the conveyancer's authority.
Richmond Holmes Estates can arrange legal, surveying, mortgage and tax-related services through suitably qualified independent providers. Any separate cost or fee will be disclosed and agreed with the customer before the service is instructed. Sellers and buyers remain free to choose their own provider.
Choose your appointment
Straightforward sales commission.
The commission is calculated against the final sale price. At a final sale price of £250,000, 0.9% is £2,250 and 1.5% is £3,750. A higher or lower price changes the fee proportionately.
RH Sole Agency
Focused Sole Agency
Richmond Holmes acts as the only instructed estate agent for an initial minimum period of 16 weeks. After week 16 the appointment automatically continues on a non-exclusive basis, so you may appoint other agents, while our commission remains at the original 0.9% sole-agency rate.
- 0.9% of the final sale price
- Initial sole-agency period of 16 weeks
- Then automatically non-exclusive at the same 0.9% rate
- 21 days' written termination notice after the initial period
- Full valuation, marketing, negotiation and progression service
- No commission if no unconditional exchange takes place, subject to the continuing-liability terms
RH Multi Agency
Flexible Multi-Agency
You may instruct other estate agents at the same time. Richmond Holmes earns the fee where a buyer effectively introduced by us proceeds to unconditional exchange.
- 1.5% of the final sale price
- No initial minimum appointment period
- 21 days' written notice
- Full valuation, marketing, negotiation and progression service
- Clear protection against avoidable dual-fee disputes
During the sole-agency period you must not instruct another estate agent. You can remain liable to Richmond Holmes where unconditional contracts are exchanged with a purchaser introduced or negotiated with by us during that period, or with a purchaser introduced by another agent during that period.
If another agent has already introduced a buyer, or is instructed during or after our appointment, more than one commission may become payable. Tell us about every previous agent and buyer before signing.
Seller appointment
Residential Sales Terms of Business
Review the applicable sole or multi agency PDF and appointment schedule. Choose your service below, enter your details and continue to secure mobile verification and signing.
Residential Sales service overviewCurrent agreements: revised V.1 PDFs above
RH Estates & Solutions Ltd trading as Richmond Holmes
Residential Sales Terms of Business
Trading address: 5 The Lanes, Sutton Coldfield, B72 1YG · Company number 12312133 · Email: info@richmondholmes.com
1. Parties, property and authority
1.1 The seller appoints Richmond Holmes (the agent) to market the property identified in the appointment form on the selected sole-agency or multi-agency basis.
1.2 Each seller confirms that they are a legal owner or are authorised by every owner, trustee, attorney, personal representative, mortgagee or other person whose authority is required. The seller must disclose any restriction affecting the proposed sale.
1.3 The agent will act with reasonable care and skill but cannot guarantee a buyer, price, timescale, mortgage offer, survey outcome, exchange or completion.
2. Selected appointment and commission
2.1 RH Sole Agency: commission is 0.9% of the final sale price and the initial minimum sole-agency period is 16 weeks from the agreement date. During that period the seller must not instruct another estate agent. At the end of week 16, the appointment automatically continues on a non-exclusive basis: the seller may appoint other estate agents, but Richmond Holmes' commission remains 0.9% because the appointment began with first sole-agency rights. The seller may terminate after the initial period by giving at least 21 days' written notice.
2.2 RH Multi Agency from the outset: commission is 1.5% of the final sale price. There is no initial minimum period and either party may end the appointment on 21 days' written notice.
2.3 The selected percentage moves with the final sale price. For illustration, on a £250,000 sale the sole-agency fee is £2,250 and the multi-agency-from-outset fee is £3,750.
2.4 Commission becomes due when unconditional contracts are exchanged and is payable on completion. The seller authorises their conveyancer to pay properly due commission from completion monies. If the transaction ends before unconditional exchange, no commission is payable, although a separately itemised and authorised third-party cost may remain due.
3. Prescribed sole-agency explanation
SOLE AGENCY. You will be liable to pay remuneration to us, in addition to any other costs or charges agreed, if at any time unconditional contracts for the sale of the property are exchanged:
(a) with a purchaser introduced by us during the period of our sole agency or with whom we had negotiations about the property during that period; or
(b) with a purchaser introduced by another agent during that period.
This wording applies only where RH Sole Agency is selected. A private buyer not introduced by an estate agent is not treated as a buyer introduced by another agent solely because the seller found them, but the seller must notify Richmond Holmes immediately so the circumstances can be recorded.
4. Multi-agency fee trigger
Where RH Multi Agency is selected from the outset, the seller may appoint other agents. Richmond Holmes is entitled to the 1.5% commission where unconditional contracts are exchanged with a purchaser who was effectively introduced by Richmond Holmes during the appointment or with whom Richmond Holmes had substantive negotiations about the property during that period. Where a sole-agency appointment has already completed its initial 16-week period and automatically continued non-exclusively, Richmond Holmes' commission remains 0.9%.
5. Continuing liability and dual fees
5.1 If another agent later issues a memorandum of sale to a buyer effectively introduced by Richmond Holmes and exchange follows, Richmond Holmes may claim commission only where that memorandum is issued within six months after this appointment ends. If no other estate agent is involved, that period extends to two years.
5.2 On termination Richmond Holmes will confirm the termination date, any properly due costs and the parties it introduced. The seller must provide the next agent with that list and must tell Richmond Holmes about any sale involving a listed party.
5.3 The seller must disclose previous agency agreements and previous viewers or prospective buyers before signing. The seller understands that overlapping introductions or appointing another agent during a sole-agency period may result in more than one fee.
6. Marketing and seller approval
6.1 Subject to the seller's approval, the agent may prepare and publish photographs, descriptions, measurements, floorplans, video, boards and advertising through the agreed portals and channels. The agent will not start marketing until authorised and a valid EPC is available or has been commissioned where required.
6.2 Marketing particulars will be submitted to the seller for approval. Approval does not remove the agent's duty to take reasonable care, but the seller must check them promptly and report any error or change.
6.3 No withdrawal fee or marketing cost is charged unless a specific amount and purpose are inserted in the signed appointment form before work begins. External suppliers remain subject to their own agreed terms.
7. Material information and seller cooperation
7.1 The seller must provide complete and accurate material information, including tenure, title restrictions, boundaries, services, building safety, lease length, service charges, ground rent, occupiers, disputes, flooding, defects, planning matters and any other fact that may affect a buyer's decision.
7.2 The seller must notify the agent promptly if information changes. The agent may pause or amend marketing where information is missing, doubtful, misleading or legally required.
7.3 The seller should instruct a conveyancer and assemble title, leasehold, planning, warranty and property-information documents as early as possible.
8. Viewings, keys and access
The seller's viewing and access instructions will be recorded. Keys held by the agent will be coded, kept securely and released only in accordance with reasonable identification and authority procedures. The seller must ensure safe access and disclose any occupier, alarm, pet or hazard affecting a visit.
9. Offers, buyer checks and negotiation
9.1 All offers received before exchange will be passed to the seller as soon as reasonably possible unless the seller has given a lawful written instruction not to receive a stated type or level of offer. Offers and the seller's response will be confirmed and recorded.
9.2 The agent will take reasonable steps to establish the buyer's source and availability of funds, mortgage requirement, related sale and chain position. An offer will not be withheld because a buyer declines a mortgage, conveyancing or other referred service.
9.3 The seller decides whether to accept an offer and whether marketing continues after acceptance, subject to accurate disclosure that an offer has been accepted subject to contract.
10. Sale agreed and progression
After acceptance, the agent may issue a memorandum of sale, communicate with the parties and their advisers, monitor funding and conveyancing milestones, and help resolve avoidable delays. Legal decisions and the authority to exchange or complete remain with the seller and their conveyancer.
11. Identity, anti-money laundering and sanctions
The seller must provide identity, address, ownership, source-of-funds or wealth and other information reasonably required for customer due diligence. The agent may use an electronic verification provider, retain required records, pause work or decline/terminate the appointment where checks cannot be completed or law requires it. The agent may be unable to explain a lawful report or restriction.
12. Referrals, connected services and conflicts
At the seller's or buyer's request, Richmond Holmes Estates can arrange legal, conveyancing, surveying, mortgage, tax-related or other connected services through suitably qualified independent providers. Any separate cost or fee, referral benefit, connected service or conflict of interest will be disclosed in writing before the service is instructed. The seller and buyer remain free to choose their own provider. The seller will be told if the agent, an employee or a connected person has a personal interest in the purchase.
13. Cancellation and early start
13.1 Where a consumer seller signs online or away from the agent's business premises, they normally have 14 days beginning the day after agreement to cancel. A cancellation form is available below and cancellation may also be sent by a clear statement to info@richmondholmes.com.
13.2 The agent will not begin marketing during that period unless the seller expressly requests an early start. If the seller then cancels, they must pay only a proportionate amount for services actually supplied and any specific third-party cost agreed in advance. Commission remains subject to clause 2.4.
13.3 If the service has been fully performed within the cancellation period following the seller's express request and acknowledgement, the statutory cancellation right may be lost to the extent permitted by law.
14. Termination and handover
14.1 For a sole-agency appointment, the seller may give 21 days' written notice during or after the initial 16-week period, but termination cannot take effect before the end of week 16. If the appointment is not terminated, it automatically continues after week 16 on the non-exclusive basis described in clause 2.1 at the unchanged 0.9% commission rate. A multi-agency appointment selected from the outset may be ended on 21 days' written notice. The agent may terminate on 21 days' notice or immediately for material breach, illegality, abusive conduct, conflict, non-cooperation with required checks or a serious safety risk.
14.2 Termination does not remove accrued rights, authorised costs or continuing commission liability under clauses 3 to 5. Any pursuit of fees must be proportionate and reasonable.
15. Data, communications, complaints and general terms
15.1 Personal data will be used for agency services, marketing administration, due diligence, fraud prevention and legal compliance in accordance with the agent's privacy notice. It may be shared where necessary with buyers, advisers, contractors, portals, verification providers, regulators and authorities.
15.2 Notices may be delivered by hand, prepaid post or email to the latest notified address. Changes to fees, appointment type or material terms must be mutually agreed in writing.
15.3 Complaints should first follow Richmond Holmes' written complaints procedure. The final response will identify the current approved property redress scheme and the time limit for referral.
15.4 Nothing excludes liability that cannot lawfully be excluded. The agent is not responsible for indirect loss or for delay caused by another party outside its reasonable control, but this does not limit liability for the agent's negligence, fraud or breach of contract.
15.5 English law applies and the courts of England and Wales have jurisdiction, subject to mandatory consumer rights. If a provision is unenforceable, the remaining terms continue.
16. Electronic acceptance
Choose your service and complete your details below. You verify your mobile and sign securely; Richmond Holmes then receives its countersigning email.
Model cancellation form
To: Richmond Holmes, 5 The Lanes, Sutton Coldfield, B72 1YG / info@richmondholmes.com
I/We give notice that I/We cancel the contract for estate agency services relating to: ______________________________
Seller name(s): ______________________________ Address: ______________________________
Signed (if sent on paper): ____________________ Date: ____________________
Commencement of services
Richmond Holmes Estates will normally begin the agreed agency or management services immediately after the completed agreement has been signed by the customer and accepted by Richmond Holmes Estates, unless a different start date is recorded in the appointment schedule. Work remains subject to the agreed service scope, the customer's lawful instructions, necessary identity and ownership checks, access, funding and other required consents or information. This does not authorise physical works or a binding property transaction beyond the authority separately given in the agreement.
Marketing and publication of particulars remain subject to the Seller's or Owner's agreed approval procedure and any EPC or other legal requirement. Sales commission remains subject to the agreed exchange/completion trigger; signing or starting work does not itself earn that commission.
Where a statutory consumer cancellation period applies, services will begin during that period only after the customer's express request, recorded on paper, by email or another durable medium, and after the required cancellation information has been supplied. The general signature alone is not treated as that request. Without it, services under the new appointment will begin after the cancellation period ends, or on a later agreed date. If the customer validly cancels during that period, only the proportionate amount lawfully payable for services actually supplied may be charged. Starting work or finding a tenant or buyer does not by itself remove cancellation rights.
This provision does not create a new fee, accelerate an existing fee trigger or increase any agreed cancellation charge. Outside statutory cooling-off cancellation, only charges properly payable under the agreement and applicable law may be recovered, with no double recovery for the same work or loss. Statutory cancellation rights take precedence over conflicting fee, minimum-term and notice provisions.
Electronic seller appointment
Complete and sign
Choose one appointment basis. The estimated commission updates from the asking price for illustration; the final fee is calculated from the actual sale price.